Ethical Foundations Political philosophy has its beginnings in ethics: Since people are by nature sociable — there being few proper anchorites who turn from society to live alone — the question follows as to what kind of life is proper for a person amongst people.
Posted on 15 August by Lynn Serafinn Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately.
But the other reason — and probably the more formidable one — is that I have been going through a bit of a dry spell on knowing what to write. Surely, everything that needs to be said has been said by now. So, is there any reason why I still need to talk about marketing?
Furthermore, is there any reason why anyone still needs to talk about ethical marketing?
While perhaps this might not seem like question that addresses the meaning of life, after much soul-searching yes, I would call it thatmy inner voice has given me an answer to this question. In a word, the answer is: Yes, we still need to talk about marketing — what it is, how it is done and the ethical practice thereof.
But why all of us? And why do we need to talk about it? As I see it, there are at least three reasons. The key aim of marketing is to get you to believe in something. This year, we in the UK had our share of the unethical marketing of ideas during the run-up to our infamous EU referendum.
Within a few hours of those results, a flurry of lies came to the surface, causing an outcry across the nation. And now we are seeing much the same kind of emotional manipulation going on with the impending US presidential elections. Whether we are talking about political spin doctors or corporate advertising: Marketing twists and bends our belief systems, and influences our behaviour as a society.
So long as there is marketing, it will never cease to be a major social issue. This is why we need to keep talking about it.
Its sheer ubiquitousness makes it our constant companion, whether we think about it or not. This is especially true since the rise of social media and interactive advertising over the past decade.
What this means is, whether or not we are marketers or business owners, we are all engaged in the dialogue of marketing — as consumers.
And while it might not always feel the case, as consumers, we have tremendous potential power. That potential can only be unlocked, however, when we become conscious consumers: People who see beyond the price tag on the shelf, and take a moment to consider the real price — the human, animal or environmental one — of the products they are being told to buy.
People who recognise when their emotions are being manipulated by feelings of fear, scarcity and inadequacy, and who refuse to support businesses who utilise such manipulations. Just as no politician can survive if people stop buying into their ideas, no business can survive if people stop buying their products and services.
In this way, capitalism is possibly if not bizarrely one of the most democratic systems in the world, because all economic power is ultimately in the hands of the public — the consumer.
But really, this is not true. A critical mass of conscious consumers — who demand honesty, integrity and ethical production, and who dare to refuse to give their money to anything that falls short of their demands — can change the world for the better.
The World Needs More Small, Ethical Businesses If we really want to change the world, we also need to create an environment where we are generating greater numbers of ethical, small-business owners.
Unfortunately, value-driven business owners — especially those just starting out — can often feel isolated in a world of aggressive marketing hype.
Their marketing becomes disingenuous and unenthusiastic, producing poor results or attracting the wrong kind of customer. This is why people like me — and others who offer similar business services — need to keep talking about marketing.
Those of us who have experience, ideas and systems for promoting businesses ethically need to help and support the independent business owner.II. Modern Capitalism Has Many New Features A. Importance of Capital Goods and Technology B.
Specialization 1) Complexity limits product lines. 2) Division . Capitalism is entirely ethical and harmonious. Capitalism is really the only ethical economic system out there.
Something like Socialism is greedy. You see, forcing others at gun point to pay for your things is greedy. Creating something others fi. 91 THE ETHICS OF CAPITALISM by Richard E. Hattwick*1 This article presents a simple model of the ethical choice problem in business.
The model incorporates insights from the. Ethical issues in health care sector in India. Author links open overlay panel Chirantan Chatterjee Vasanthi Srinivasan. Show more. Relative to the pharmaceutical industry, no issue raises more ethical considerations in the emerging markets (or in the developed ones) than pricing.
Sep 03, · The social networking site has begun promoting some services for job seekers that are of questionable value. political commentators believe that traditional societies are being transformed into modern societies with traditional features destined for oblivion.
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